Learning Outcomes

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

Lesson Summary

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Introduction to Office Solution Sales

Prospects and First Meeting

Ensuring You Close the Sale

After Sales Service

Discover the basics of any workplace and its purposes in this subject. You will learn how to put your newly acquired information to use when approaching potential clients and developing solutions for existing ones after you have a firm grasp of the principles. To guarantee a long-lasting business connection, you will learn how to close a deal.

Office Solution Sales for Beginners - Course Assessment

Learn how to engage with potential clients, develop and present a solution and be the best salesperson in the industry.

Office Solution Sales for Beginners

This course teaches students the fundamentals of Office Solution Sales. It will teach learners how to use prospecting techniques to guarantee that they always reach the right client. After completing this course, the student will be able to arrange and conclude a transaction from beginning to end. They will also learn how to establish and maintain commercial relationships, as well as how to respond to client inquiries and difficulties.

Introduction to Key Account Management

Elements of Key Account Management

Qualities of a Good Key Account Manager

In this module, you will be introduced to the concepts, importance, and dimensions of Key Account Management (KAM), and also the purpose and elements of KAM, you will also learn the requirements of a key account manager, the goal-setting process, and also how to build and deliver value to key accounts.

Key Account Planning and Customer Development

Key Relationships and Record Keeping

Internal KAM and Value Preposition

In this module, you will learn about account plan metrics and the key account planning process, learn about business customer marketing and development, how to develop and grow key accounts and relationships as well as the importance of record keeping, and the customer's activity cycle.

Understanding Key Account Management - Course Assessment

Discover the concepts, roles and responsibilities involved in key account management with this free online course.

Understanding Key Account Management

Key accounts refer to a company's most valuable customers. They are essential to an organization's long-term growth and often necessitate a significant investment of time and resources. However, there is a need for more qualified key account managers. Therefore, we have designed this course to assist you in mastering the concept of key account management and help you develop a clear strategy and program structure to serve and grow key accounts.

Basic Structure of Electronic CRM

Core Modules of CRM Platforms

This module, Electronic Customer Relationship Management, discusses the structure and strategies of electronic customer relationship management, including the key modules of eCRM.

Contact Centre's for CRM

Global Customer Relationship Management

In this module, Implementation of CRM, you will learn about how customer relationship management (CRM) is implemented in contact centres and on a global market, including how cultural diversity impacts CRM implementation.

Understanding Technology in Customer Relationship Management  - Final Course Assessment

Learn how technology has modified the way businesses manage their customer relationships, with this free online course.

Understanding Technology in Customer Relationship Management

With the advent of modern technology and the advancement of the Internet, customer relationship management (CRM) has been streamlined into many CRM processes. These processes have led to improved capture and understanding of customers' needs. This course will give you a quick insight into how Internet-based CRM operates, including its strategies and components. You will also be shown how businesses can implement global CRM (GCRM) successfully.

Definition of Cost

Costing Techniques

Activity Based Costing (ABC)

Throughput Accounting

Variance Analysis

This module examines the theory of cost and considers its definition, how it can be classified, and the cost behaviour of different classes of cost. The definitions of cost provide a foundation for advanced topics to build upon. In addition, we will explain marginal costing concepts and consider the application of different techniques.

Advanced Cost Accounting Theory and Techniques - Course Assessment

Learn and discover all about advanced cost accounting theory and its techniques in this free online course.

Advanced Cost Accounting Theory and Techniques

This cost accounting course provides an overview of advanced costing theory and its techniques. You will learn to classify costs and recognise cost behaviour. This insight will enable you to analyse cost-volume-profit dynamics and report on activity-based costs. In addition, you will be able to apply your understanding of cost elements in other value-adding organisational activities such as budgeting and variance analysis.

Understanding the Role of a Customer Success Executive

Building Strong Customer Relationships

Driving Customer Value through Strategy and Data

Leveraging Tools, Technology, and Career Growth

This module explores the essential role of a Customer Success Executive in building strong client relationships. Learners will understand how proactive support, product guidance, and strategic communication improve customer satisfaction, increase retention, and drive long–term business growth.

Becoming a Customer Success Executive - Assessment

Learn to become a customer success executive with skills, strategies and tools for retention and growth in any industry.

Becoming a Customer Success Executive

Learn how to guide customers from onboarding to long-term success in the role of a Customer Success Executive. This course covers goal setting, success planning, adoption metrics, health scoring, QBRs, collaboration and communication skills needed to reduce churn, grow accounts, and build strong, lasting customer relationships in any industry. By the end, you will create measurable value, present data-driven insights, and support business growth.

The Strategic Importance of the Buyer

The Buyer Matrix

Anatomy of the Ideal Buyer

The Psychology of the Purchase Decision

This module equips you with the foundations of buyer management. You'll learn to classify buyers using the "Buyer Matrix," define the "Ideal Buyer Anatomy," and understand the core psychological drivers (fear and desire) that influence every purchase decision.

Precision Marketing for Buyer Acquisition

Buyer Desires and Motivations

The Buyer Education Framework

Mastering the Initial Qualification

This module equips you with the tools to find and engage high-caliber buyers. You'll master precision marketing, advanced questioning techniques to decode true desires, the "Trusted Advisor" education framework, and the skills to qualify prospects efficiently.

Crafting the Confidential Business Review

Orchestrating the Buyer-Seller Summit

Conducting a Strategic Business Tour

Motivating the Buyer to Take Action

This module equips you with presentation and due diligence mastery. You'll learn to craft a compelling Confidential Business Review (CBR), orchestrate the crucial buyer-seller summit, conduct a strategic business tour, and motivate a qualified buyer to make an offer.

Diploma in Buyer Management - First Assessment

This assessment enables you to review your learning so you can determine your knowledge and understanding of the first three modules of the following course: 
"Diploma in Buyer Management"
If you do not achieve the required standard after the first attempt, you can retake the assessment until a successful outcome is achieved.

Guiding the Buyer to the Right Offer

The Art of Principled Negotiation

Presenting and Analyzing the Final Offer

Handshake to Purchase Agreement

This module equips you with advanced deal-making skills. You'll learn to architect creative offers (LOIs) by mastering structure and terms. You'll use "principled negotiation" for win-win outcomes and guide the process from a verbal "yes" to a final Purchase Agreement.

Contract Contingencies

Facilitating Due Diligence Process

The Closing Checklist Guide

Post-Sale Success and Advocacy

This module equips you with the skills to navigate the final stages of the deal. You'll learn to manage contract contingencies, facilitate a smooth due diligence process using a "data room," and execute a flawless closing. You'll also learn post-close strategies to turn buyers into advocates.

Diploma in Buyer Management - Second Assessment

This assessment enables you to review your learning so you can determine your knowledge and understanding of the final two modules of the following course: 
"Diploma in Buyer Management"
If you do not achieve the required standard after the first attempt, you can retake the assessment until a successful outcome is achieved.

Diploma in Buyer Management - Assessment

A practical roadmap to decoding buyer behavior, influencing decision-making, and driving successful outcomes.

Diploma in Buyer Management

This diploma equips you to master the complete buyer management lifecycle, from initial attraction to final close and beyond. You will learn to strategically attract and qualify high-caliber buyers, understand their psychology, and architect compelling offers. The course provides a rigorous framework for principled negotiation, due diligence, and contingency management, enabling you to confidently guide any deal to a successful close.

7 Best Free Haskell Courses for 2025

Coursera’s $100 Million Thesis: Andrew Ng Will Think of Something

8 Best Ecology Courses for 2025: How Species and Systems Interact

Learn English as a Second Language (ESL) with Hundreds of Courses & Sites

[2025] 450+ Free Google Certificates and Badges

9 Best Quilting Courses for 2026: Turn Fabric Scraps Into Heirlooms

40+ Free Certificates from Wolfram U: Expand Your Computational Universe

Class Action: 50,000 Seek Payouts, Costing Coursera, Udemy Millions

2U Lays Off Staff for the Sixth Time Since its $800M edX Acquisition

Why Duolingo is Worth More Than Coursera and Udemy Combined

2U Abandons Bootcamp Business, Announces More Layoffs

70+ FutureLearn Courses with Free Certificates

The Day MOOCs Truly Died: Coursera’s Preview Mode Kills Free Learning

Coursera Growth Stalls, Leadership Changes as Stock Hits All-Time Low

Stanford Medicine Offers Courses with Free Certificate & CME Credit

6 Best Node.js Courses in 2025